The gluten scam. Make more money selling the same stuff

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The Gluten Scam. Make More Money Selling The Same Stuff

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Gluten-free products are everywhere. The grocery stores are going out of their way to tell you how everything they have is gluten-free. The internet is no different. Everyone is making gluten-free recipes, drinking gluten-free shakes and wearing gluten-free sneakers.

Apparently, gluten is so dangerous that if the food industry didn’t warn you about gluten you would probably be dead by now. But let me ask you a few simple questions.

Do you know what gluten is? Are you buying gluten-free products because you think it’s healthier? If so, you’re about to be very disappointed in what I am going to tell you.

But first let’s learn a little bit about gluten.

What the heck is gluten?

It’s a very interesting question to ask people, because usually their answer is something like this: “I don’t know, but I heard it’s bad for you.”

Doesn’t matter who I asked, guys, girls, moms, dads, brothers and sisters. The majority of them had no idea what gluten is and how it is bad for you. So let’s take a look at what gluten is.

Glutenis a mixture of proteins found in wheat and related grains, including barley and rye. Gluten gives elasticity to dough, helping it rise and keep its shape and often gives the final product a chewy texture. [1]

The Wikipedia article doesn’t mention this, but I will. We’ve been eating gluten-full products since we, as human beings, learned to use these grains for food.

There’s absolutely no way something we’ve been eating for thousands of years becomes bad all of a sudden. That just does not happen. Period.

Who is gluten bad for?

Now don’t get me wrong, there is a very tiny portion of the general population who suffer from an autoimmune disease called celiac disease. To put it in numbers, out of 350 million people currently leaving in the US, only around 7 million are suffering from that disease. And I am being generous.

To them a gluten-free diet is absolutely crucial, because they experience very nasty side effects from consuming gluten like:

Symptoms of celiac disease can include abdominal bloating, diarrhea and even constipation. Celiac disease can also cause fatigue, iron deficiency anemia, osteoporosis, weight loss and malnutrition. [2]

However, for the rest of you it’s literally a waste of money. In fact, gluten free products may be worse, because of how much extra stuff food companies need to add in order to compensate for the lack of nature given taste and texture.

Even a study on gluten-free products in Australia came to the following:

Relative to non-GF foods, GF products had consistently lower average protein content across all the three core food groups, in particular for pasta and breads (52 and 32% less, P< 0.001 for both).

And the conclusion…

The consumption of GF (gluten-free) products is unlikely to confer health benefits, unless there is clear evidence of gluten intolerance. [3]

Ignorance is bliss

But everyone knows that ignorance is bliss. The food industry knows this, the marketing people know this and even you know it. You just refuse to question everything that the media shoves down your throat. Let’s talk numbers now.

According to Statista gluten-free sales are expected to reach 15 586 million dollars this year, compared to  7 338 million back in 2011. This is no surprise to me, because of how gluten-free products are generally more expensive.

This is also one of the reasons people believe that eating healthy is more expensive, when in reality it’s not. Stick to natural, real food and you’ll be fine.

Us retail dollar sales of gluten free products from 2011 to 2016

Here’s a very good strategy the food industry likes to use. It’s both simple and brilliant at the same time.

  1. Take a nature given product.
  2. Release a fear mongering propaganda article in the news and other media claiming something is wrong with it.
  3. Offer a solution to a non-existent problem by processing the product to the point where it’s no longer natural, rather human engineered one.
  4. Increase the price of the product by claiming it to be healthier, better, cooler, more expensive to produce.
  5. Provide no evidence for your claims.
  6. ????
  7. Laugh your way to the bank.

This can be observed in so many cases, which I am going to keep exposing in other posts. For example, this is exactly the same thing that happened with saturated fat, which has been demonized for the past 50+ years. Don’t worry, that article is coming too.

Here’s a good quote that describes us – human beings – perfectly:

We are only as blind as we want to be. - Maya Angelou Click To Tweet

In a nutshell

If you’re buying gluten-free products, because you think they are healthier then you are being deceived. There’s absolutely no evidence that supports the claim that gluten-free products are healthier than non-gluten-free products, unless you’re suffering from celiac disease.

On the contrary, there’s evidence that suggests gluten-free products have significantly less protein, which may lead to overeating and lower satiety levels from. But to each their own, I guess.

Tell me, are you eating gluten-free products and why?

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Written by Mark Forge

Mark Forge is the founder of FatForge - an information website dedicated to busting nutrition myths, scams and lies while helping people turn their weight around. If you want to lose weight I suggest starting here.

One Comment

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  1. Ya. No, you only write this blog so you can sell your crap. For years I suffered with stomach pain, had intense cramps, and everything you mentioned in your blog for symptoms. Recently had a complete work up, I have to stay away from gluten. Wheat. I now eat gluten free foods, lost 30 lbs, thank God, eat fresh vegetables, cereal that’s gluten free, and I haven’t had my previous symptoms I had before. So when you go writing this false information just to get rich off of something you don’t know nothing about, think of the people you are hurting, and internet fraud.

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